Last weekend, Wishoo Interactive took part in the activation to promote the Sleepy Hollow premiere.
As mentioned in a NY Times article
Fox set up a representation of the set in Madison Square Park in Manhattan. People could stage a pseudo fight with the Horseman, and Fox would turn it into an image they could send to friends.
Wishoo filmed the ‘fight’ then printed a photo as well as uploaded a version of the clip to share with friends.
Sleepy Hollow premiered Monday to good numbers so next time you need to promote a premiere, give Wishoo a call and we can help!
#sleepyhollow appears Mondays nights on Fox.