For Burger King’s activation at the NCAA Final Four, Wishoo developed a software and hardware solution that allowed guests to register with email and social sharing credentials upon entering the zone. Upon registering, they received a card they could take to one of four photo opportunities such as the BK Throne, the NCAA Trophy, the final four mascots or the chance to cut down the net.
Once done, the guests could visit sharing stations to instantly share they images via Facebook or Twitter.
What We Did
- SSO for social sharing and registration for all 4 zones
- Social Sharing
- 4 different photo ops
- Commemorative cards to track use through each zone