
Wishoo partners with Hyundai and H360 at the 2012 North American International Auto Show
1/20/2012
Hyundai is showcasing new cars and exciting automotive technology. Wishoo is providing a live opportunity for auto enthusiasts to Tweet and post on facebook their Hyundai experience along with their personal photo.
Onsite kiosks featuring a gallery allowed participants to instantly email or post their photo from the venue floor.
Wishoo Interactive Technologies is providing the software and hardware to enable visitors to the Hyundai exhibit to have their photo taken, receive a 4x6 print and then the photo is posted to a live gallery at the venue where they can email or post to social networks immediately from the venue floor.
Great cars. Exciting automotive technology. World class design. All under one roof at the 2012 North American International Auto Show. Thanks to our partners at Hyundai and H360 Group for another fantastic activation.
Check out the 2012 North American International Auto Show at http://www.naias.com or contact Mark Dreiband at 317-705-9640 x.7013 or busdev@wishoo.com.
Wishoo Interactive Technologies activates American Family
1/19/2012
Thanks to our friends at American Family for taking us along to the 2012 Under Armour All-American High School Football Game.
American Family through partner GroupM ESP reached out to Wishoo to help them activate their sponsorship of the 2012 Under Armour All-American High School Football Game.
Using a branded overlay, Wishoo staff photographed players and their families and provided a keepsake 4x6 print in seconds.
To learn more about the 2012 Under Armour All-American High School Football Game, please visit football.uaallamerica.com or contact Mark Dreiband at 317-705-9640 x.7013 or busdev@wishoo.com.
Hyundai Tournament of Champions 2012
1/16/2012
No, we did not improve our golf game or darken our tan in Hawaii, but we did capture some great interaction with fans at the tournament.
This is Wishoo’s second year participating in Hyundai’s activation of their title sponsorship, taking place on the island of Maui in Hawaii.
Wishoo provided an activation solution taking a participant’s photo against a green screen, printing a 4x6 immediately after as well as uploading the photo to a client-branded website so participants could share the photo via email, facebook or twitter. The photos were inserted into a custom photo folder printed by Wishoo featuring the website retrieval information along with the unique retrieval number, thereby eliminating the need for a separate retrieval card. Participants could pose with the tournament trophy or appear to tee-off using a driver as a prop in an action shot.
Wishoo also provided an experienced project manager for the 5 days of activation to train on-site staff and ensure everything ran at optimal performance.
To learn more about our green screen activation, please visit our green screen page or contact Mark Dreiband at 317-705-9640 x.7013 or busdev@wishoo.com.
Introducing Wishoo Interactive Technologies.
12/13/2011
New logo? Yes. New name? Yes. These small but powerful changes represent our past, who we are today and how we evolve within a constantly changing marketplace. 2011 has been another great year for increasing our technology capabilities within Lead Generation and Social Networking plus service expansion within our photo and video platforms to include Augmented Reality and RFID. These improvements have been accomplished while maintaining focus on our clients.
Over the next several weeks, we will be updating our look across all platforms to show this refreshed idea of who and what Wishoo has been and will be.
Call 317.705.9640 or 310.309.0750 to talk with us.
Wishoo Announces New Business Development Director
7/25/2011
Wishoo, the Pendleton, IN based Marketing & Technology firm, would like to welcome Mark Dreiband as the new Director of Business Development.
Mark has an extensive background in corporate & consumer marketing, out-of-home advertising, sponsorship acquisition and activation, project & event management, business development and experiential marketing. Mr. Dreiband has been successful with versatile clientele ranging from automotive and pharmaceutical brands to consumer-based retail products.
"I look forward to working with the Wishoo team in offering our clients and prospects industry leading services and solutions for their unique marketing objectives,” Dreiband stated. "For years, Wishoo has been well known and respected within the experiential marketing world as the provider of best-in-class photo and video activation services. While these technologies are still a successful part of our activation plans, it is my responsibility to share with our clients additional services such as lead capture, event registration, social media integration and mobile communication. I look forward to helping clients and new business partners maximize their investments and exceed their program goals.”
"Wishoo is fortunate to acquire the talent of an industry experienced person such as Mark," said David Bolling, President of Wishoo. "This is perfect timing for our company to have an agency veteran join our team and help grow our business through communicating our growing capabilities and experience”, Bolling added.
About Wishoo
Wishoo is a software and application development company specifically focused on event & mobile marketing along with venue and in-store marketing. Our technology engages participants at live events or venues and later through online permission based marketing strategies.
For more information, please contact Mark Dreiband, Mark.Dreiband@Wishoo.com, 310-309-0750. www.Wishoo.com
Wishoo takes part in Target's Reading Across America Program
3/1/2011
Each year, Target supports NEA's Read Across America and celebrate Dr. Seuss' birthday with in-store events like Dr. Seuss Storytime.
Wishoo was on hand at events in NYC, Washington D.C. and Dallas featuring our EventPack platform taking photos with a themed backdrop and immediately printing a branded, take-away souvenir of the event. To learn more, or request a quote, please visit our request page or call us at 317-705-9640.
To learn more about Target’s involvement, please visit http://reading.target.com/read-across-america
Wishoo is green in Indy!
4/1/2010
This weekend (April 1 -5) Wishoo is making basketball fans final four winners!
Wishoo's green screen technology is in full display during the NCAA® Bracket Town® festivities during the Final Four.
After having their photo taken, fans can choose to be inserted into any one of the four finalists team photos. Wishoo has 4 stations running simultaneously to handle the expected, large turnout.
Due to the nature of the tournament, the final four teams were not known until late Sunday, so artwork editing was not able to begin until mid-day Monday. Because fans are being inserted into a team photo, it was necessary to separate the team from the rest of the photo so it appeared you were standing in the back row of the photo.
Starting mid-day Monday, Wishoo was able to edit all 4 team photos and add a custom designed frame to the photo and have them in client hands by the end of day for approval.
Just another quick turnaround on a custom project. Give us a call, maybe we can help you on your next project.
Wishoo and Meet the Oscars
2/26/2010
It’s Oscar season - find us in Chicago or NYC and cast your vote for Best Actor, Actress and Best Picture!
Wishoo is happy to once again be part of Meet the Oscars. Wishoo is activating 4 mobile data collection units that allow participants in Chicago and New York to vote for their favorite in the Best Actor, Best Actress and Best Picture categories.
Utilizing our ultra-mobile, touch screen, Samsung Q1 platform, the brand ambassadors are able to engage participants on-the-go and provide immediate results to the participants in an awareness campaign.
See below for screen examples
Wishoo and Apple's new iPad
1.27.2010
Apple today announced their latest offering, the iPad.
The device is positioned between a Smartphone and a laptop, allowing consumers to be mobile with their data while being able to more easily access that data on a larger screen.
One of the challenges in our industry has been collecting electronic data in the field easily and cost effectively.
Current products on the market do not make it easy to use the device for this purpose in the field. They are either too clunky or too cost prohibitive.
We at Wishoo feel this new device can be a game-changer in our industry for mobile data collection. Wishoo currently uses the Apple iPod Touch and iPhone as data collection devices, and they are great, but their size can still make them a little hard to use at times.
The iPad changes that with its larger screen and keyboard and Wishoo is uniquely positioned as our EventPack App running on the current iPhone OS will also run on the iPad.
The iPad is priced very reasonably and has flexible data options depending on the need for speed of data delivery.
With availability in late March and April of the new device, Wishoo will once again be ready as new technology comes on the market to help serve our clients.
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